Benefits of Article Marketing

Many companies and businesses write articles related to the industry they are in for distribution and publication. This is a type of marketing called article marketing. It is considered a marketing strategy because some reference is often made to the company or business.
Because of the many benefits of article marketing, an increasing number of businesses use this marketing strategy. Below are just some of these benefits.

· Increase Credibility. A well-written article can often increase a business’ credibility more than any advertisement. It tells potential customers that the business or company is an expert in the industry.

· Share Information. Being able to educate and share information is one of the benefits of article marketing. Having well-informed clients is an advantage because it makes it easier to communicate your business to them.

· Increase Traffic. Most of the time, people who are interested or who have a need for your services or products would want to know more. This would generate an increase in traffic to your website.

· Improve Search Engine Rankings. When it comes to search engine rankings, content is king. Search engines love well-written content and one of the benefits of article marketing is that it also serves as an SEO strategy.

· Get Quality Backlinks. If your articles are good enough, you could actually have it published in a high ranking website that receives a lot of traffic. You not only get targeted traffic, you also get quality backlinks.

· Allows Recycling. Unlike with traditional marketing where it is rare to encounter ads that are used again after some time period, it is often acceptable to recycle articles if the content of the article is still timely and applicable. It is easy to recycle article for future marketing campaigns. It also lets you combine many of your articles into some kind of eBook.