The e-mail auto-responder is probably the greatest invention ever in Internet marketing, and quite possibly in the history of all marketing. There’s no more having to figure out how to keep contact with people through snail mail, phone calls or knocking on their doors. Now you’ve got the perfect way to follow up with prospects and customers, automatically, every day or two days or three days, or whenever you want.
You can sequence the whole thing, all of your information marketing correspondence, through an auto-responder. The computer takes care of it, so you don’t have to worry about it at all. It’s incredible what you can do. Just think of how you can:
— welcome new subscribers and direct them to your web site;
— send follow up messages, as many and as often as you want;
— introduce information products, answer questions and deliver downloads;
— track clicks through your own domain name; and
— deliver e-mail automatically when prospects are most likely to read, click and order.
Now you can get auto-responders quickly and easily to support your information marketing efforts. Just go to aweber.com, icontact.com, or getresponse.com and get your own up and running for just $10 or $20 a month. Some of the providers also offer templates, e-mail analytics, online surveys, and video e-mail capabilities to back-up their basic services.
You can get access to detailed reports that identify who opens your messages and who is clicking through to your links. Easy-to-read charts and graphics are offered in real time. Addresses that bounce messages are captured and purged automatically. Deliverability rates can reach 98% to 99%. There are tons of other technical benefits, too.
But what I like best is how auto-responders allow me to “visit” my prospects and customers as often as I like. I sit down and I say, “Okay, I can’t go to their house. I can’t have a conversation with them in person. But I can imagine how it would go, and I can build an e-mail sequence that will be like having that private conversation.”
The here’s what I’m going to do. I’m going to write answers to their questions. I’m going to build trust. I’m going to give away my free-line content to them. I’m going to really do a great job at building a relationship.
And you know what else? At the end of everyone of those auto-response e-mails, and maybe even sometimes in the middle or the beginning, I’m going to say, “By the way, if you’re getting value from what I’ve been bring you, and you want to get in the fast lane, why don’t you come buy my information products over here and skip all the interim stuff. Get right to the advanced information products I’ve created for you.”
And that’s how I think about using e-mail auto-responders for information marketing. You might want to turn up the pressure and be a hard-sell person, or you might turn it down and make your auto-responses more soft-sell. In any event, this is best the way you can follow up with people. This is how you can use e-mail to build relationships. Auto-responders make it all possible.
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Neil Asher(http://www.neilasher.com/freestuff.htm)has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet-¦Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”
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