According to the latest research, the popularity and growth of niche dating websites is outstripping the more mainstream dating sites by a considerable margin.
 But what is a niche dating site?
 According to the World English Dictionary a niche in this context means “relatingtooraimed at a small specialized group or market. “
 Niche dating sites are formed around a single interest, lifestyle or passion, and are specifically designed to unite people who share that passion.
 Whilst many of them cater to quite conventional groups (there are dating sites for country lovers or golfers for example), or conventional but slightly more eccentric or specific groups (sugardaddie.com matches only Wealthy Men & Gorgeous Women, although I’ve no idea what criteria they use, ) the majority of Niche Dating sites are aimed at the more outrageous, extreme or less mainstream and often sexually-orientated interests.
 This the main reason why they are proving so popular. If your passion is not very well understood or generally frowned upon by society in general you might find it difficult or embarrassing to involve others in your lifestyle without the risk of rejection, embarrassment or worse. A dating site devoted to your niche, where other members have already expressed their interest in your particular passion, not only avoids this difficulty, but also saves time, effort and money.
 Nudists were one of the first groups to develop and utilise the niche website. Genuine nudism is quite innocent and is more about health and environmentalism than sex and swapping. However it is still not very well understood by society in general and to make matters worse the deviant brigade have hijacked the term “nudist” to such an extent that the general public think most nudists are swappers or exhibitionists. Consequently many nudists are wary about advertising their interest to the world at large for fear of being classed as some sort of weirdo.
 With the advent of the world-wide-web and well established and successful niche dating sites like www.realnudistfriends.com this has now changed and nudists who a few years ago might have found difficulty in contacting like-minded souls now have a safe and trouble free way of sharing their lifestyle.
 But it isn’t just nudists that are catered for. Niche dating covers just about every aspect of human activity, including the weird, the wonderful and the downright bizarre!.
 There are niche dating sites for witches and wizards, horse lovers, people who like wearing diapers and those who love them, Star Trek fans, and men who want to contact women behind bars. There is at least one for people ( presumably male) with moustaches and their admirers. There are even sites for people who have sexually transmitted diseases! Some of the names are great too. ( How about www.purrsonals.com. A site for… you guessed it…cat lovers!)
 Indeed, it’s hard to find an interest or passion, no matter how obscure or bizarre, which has not been catered for. Any google search for niche dating will throw up hundreds of likely candidates.
 And if you should find that your particular niche has not yet been covered, why not start your own?
 You might well find your perfect partner.
 And make a fortune in the process!
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