Leverage Benefits Internet Marketers

Leverage is the ability to achieve a considerable benefit from a small investment – whether that investment is time, effort or money.

We generally think of leverage as the mechanical advantage that derives from using a lever. In fact, Archimedes once claimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

But leverage isn’t limited to the laws of physics – it applies in many other situations as well.

In business, Change Agents often speak of altering one or more business “levers” in order to bring about organizational change or transformation. Unfortunately, in this economic climate, those business levers are often perceived negatiavely, resulting in job cuts, down-sizing, bankruptcies, or other forms of corporate re-organization.

But leverage has many positive implications as well.

People apply financial leverage when they use borrowed funds to increase the return of an investment, or when they use calls or puts to control large quantities of stock at a cost far less than outright purchase.

Home businesses utilize leverage when they function online. Simply by being online, they’ve avoided the boundaries of geography (and largely, time as well) and leveraged their advertising dollars, since it requires about the same amount of money to create an announcement that reaches only a small number of people as it does to create an ad that is global.

If we were managing a small “brick and mortar” store, we might be satisfied with a couple hundred visitors, but as an online business, we want traffic numbering in the hundreds of thousands, or even millions – and not just any prospects, but highly qualified prospects.

We are applying leverage when we use tools such as Google AdWords: we use the power and reach of Google to generate targeted traffic for us and send it to our website.

The Internet provides us with many forms of leverage, but they basically all boil down to the use of technology. Technology is one of the greatest levers ever invented.

Most internet marketers are familiar with the use of autoresponders and search engines, etc., but they often fail to make full use of the technology lever in their back office processes – including everything from managing sales leads to fulfilling the order and taking care of the follow-on billing and customer service issues.

Those online businesses that take fully leverage technology are the ones who will succeed in this competitive environment.

If you like what you’ve just read, and would like to learn how to leverage technology to put your income on autopilot, come visit me at
MyIncomeAutopilot.com