Not Just a Copywriting Class But success

Need some help from a copywriting coach? You’ve come to the right place – I’m not “just” a copywriting course, either. Right now…

– I have five writers on my staff.
– I charge $19,000.00 for a long copy sales letter plus a % of gross sales.
– And yet we can’t keep up with the demand! I turn down 8 out of every 10 projects.

So what’s my secret?

Actually there’s several – as any of the students I’ve taught over the years can tell you, I’m not your everyday copywriting class. But you’re not here to hear my life story, are you? You’re here for some help!

So let’s go down to business with copywriting training

Three tips that will take you to top-level copywriting muchfaster than your more experienced competitors:

Number One: Have another person else read your sales copy out loud. It’s that simple.

– Print two copies of your copy.
– Give one to your customer.
– Sit across from them with a pen and your copy in hand.
– Let them read while you listen – WITHOUT stopping them.
– If they trip up – or if they get stuck or don’t get something – you have a problem.

First, you simply mark the issue areas as they continue reading. Later, you go back through and fix your letter now that you know where the weak points begin. This is one of the quickest 3 copywriting tips to follow and sure way to take your copy up a notch or two within 10 minutes!

It’s like having a copywriting class giving you a quick critique for free.

Number Two: Writethebest letters out by hand.

Don’t type them! Get a relaxed pen and a yellow legal pad. Print the winning letters and begin typing it out longhand.

Just be sure it was a winner that pulled (or is pulling) in great reaction.

Here’s one you can start with. It’s one of mine and I assure you it’s a winner

This will imprint what it’s like to write world-class copy. You get a sense of the flow – concepts – positioning of elements – headlines – calls to action – offers – perceived value – and much more! It’s one of the most straightforward copy tips there is, and yet so few copywriters bother to try this one!

As a copywriting course, this is probably the straight-forward – but most powerful – secrets I can share with you!

Number Three: If possible BE the target reader.

In my years of experience as a copywriting mentor, I’ve found that “crowd to audience” is the strongest copy you can write.

It’s copy that really feels personal, as if you’re really talking “with” them — and that’s because you’re one of them yourself!

Brian Keith Voiles is a million dollar copywriter who I now have a joint venture with.

During an Intimate Interview we once did, he told me he’ll mail over 4 million pieces of a particular piece of copy every year possibly for the rest of his life!

He told me, “But you know Shaune, I CHEATED… do you want to know my secret?”

How could a copywriting coach worth his salt turn down such an opportunity? So I said, “Of course, Brian…”

He replied, “I was the target audience for the product.”

When talking target audience to target audience – you’ll also find you don’t have to explain as much because you KNOW they understand. You begin to say something of importance in 1 sentence – versus 4 or 5 like most copywriters do.

By doing this your market won’t say, “You’re just trying to sell me something. You’re not one of us!”

There’s a key problem though: usually you won’t be a part of the target audience. And even the greatest copywriting course in the world can’t tell you how to fake it!

However, you can quickly get close to people who ARE in the target students by conducting Intimate Interviews with them.

A well-organized Intimate Interview uncovers all the nuances that are hidden below the surface of successful target audience to target audience copy. These include:

– Connection
– Believability
– Lower Resistance
– Real Life Tidbits
– Real Life Events
– Hidden Desires and Objections

In fact, ALL the elements that make good copy really pull in sales. Quickly learn how to conduct your own Intimate Interviews and you’ll zero in on these things and much more.

Astonishing, isn’t it?

Further advice from this copywriting course includes the need to abbreviate your language – express understanding… compassion… empathy… All these will have a profound effect on your response rate. And as if that’s not enough, your copy will also read much faster!

In my copy coaching program, you’ll learn how to do your own Intimate Interviews and quickly become one with your market. That alone can, and has resulted in six figure incomes for many of my students.

But you’ll also learn many unique techniques and copywriting tips that ONLY I teach – as I said, I’m not your everyday copywriting coach.

Just applying my unique positioning processes or my incredibly-emphatic indirect persuasion can take you from a complete newbie to a highly paid direct response copywriter in only 12 weeks!

Copywriting class