This is the fourth series in a mini series called “Become a Banner Ad Expert Starting Today.” In the first few series I covered things like “What is a Banner, Different Kinds of Banner Ads, and How to Advertise.” Welcome to Series IV, let’s get started! Sell Some of Your Own Space
One way for you to generate a good income is to start selling space on your website to individuals. While you may think that this is a complete walk in the park, heed my warning; it can be a little complicated. If you are looking for the easiest way to accomplish this I would look to join a banner ad network. When you join a banner ad network they will recruit people that want to advertise, they will keep track of your earnings and control the placement of the ads on your site. Since you are providing the site but someone else is doing most of the work, you end up losing tons of revenue. Since there are many, many more sites that want to offer space on their sites to advertisers than people actually wanting to advertise; which makes banner networks be very selective on what sites they want to work with. Many of your banner ad networks have set in place a minimum amount of traffic the site must obtain. You may be wondering how much traffic is required, it’s a lot. Are you ready? Many banner ad networks require the sites they work with to have at least 300,000 visitors a month to even be considered for a CPM program. A great thing though about some banner ad networks is that they do cater to a wide variety of websites. They can do this by offering different tiers based on monthly traffic. This is a great opportunity for even the small advertisers to also play because it allows them to choose a site and a budget that fits their needs. While banner ad networks do cater to tons of many different sites and advertisers, they do have rules about not showing mature content or any type of offensive material or if you start coming across like you are spamming. If you have a pretty mature site and your site obtains a great deal of traffic than 150,000 impressions per month you should have no problem joining a banner ad network CPM program. If you are just starting out with a new site or still haven’t reached the 150,000 impressions a month, you should look into a click through program. You may not make a lot of money this way because you only make money when someone clicks on your ad. In today’s world less than 5% of people click on ad, but add 5% to the many other ways you drive traffic and it could be good. How Much Could You Expect Once you have joined, banner ad networks operate pretty easily. The banner ad network provides you with a piece of HTML code that you insert on your site. Banner ad networks have been doing this for quite a while so after looking at your site they have a pretty good idea on what type of relevant ads will work. If you own a website that offers race car parts, they would not want to put dog bone ads on it. Like all of us, we are all in business to make a profit; trying to sell dog bones with car parts will not become profitable. Just as a heads up though, since you are in the network you may have very competitive ads against your primary business. Just be mentally prepared for this because you won’t be able to do much about it. Now for the money part, many networks sell what they call “run of site” ads to advertiser. In doing this they are obtaining around 5 to 6 CPM for most of the ads. Remember what I said earlier on in this article, the network takes a big portion of the revenues ranging from 40-60%. In calculating this for you, my math comes out to be.035 cents per impression that shows on your site. If you generate 100,000 impressions a month you could expect to receive in the ball park of $350. Not bad for allowing a 125 X 125 ad to be placed on your site. So if you allow four ads to be placed on your site you could obtain $1,400 a month. This sounds great, unless these ads really start affecting your other business. Now comparing the same ad but on a CPC rate, you could receive anywhere from 5 cents to 25 cents. If you get a click rate of 5% on the high side, you could maybe clear $100. Sell Your Own Website Space If giving up control of so many things when you turn to a banner ad network scares you, there is another option. You could sell your own site space to advertisers but there are a few things you want to think about. With so many more sites wanting to sell space than advertisers to buy space, it does become challenging. The number one thing that advertisers consider is the layout and how captivating the site is. Advertisers are going to do their due diligence by checking out your traffic and the type of content you provide. These two things are what count because the more traffic and valuable content means better click through rates and conversions. Selling ad space to advertisers is really not rocket science, you just need to provide the information they need to make an informed decision. They will be looking for information like traffic, information about your readers, and how your site will compliment their ad. This concludes series IV of “Become a Banner Ad Expert Starting Today”. I hope you have obtained more useful information and knowledge about banner ads and be watching for series V that will be coming out soon. Wishing you everlasting success, Your friend and mentor, Robert David Strong
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